Winter is a magician.
It steals the light, hides the warmth, and convinces even the most hopeful that nothing grows under a gray sky.

That’s exactly what the Alvarez family believed when they first considered solar. They had heard the warnings, the whispers, the cautious advice from neighb...

🌩️ “I Thought Solar Meant We’d Still Have Power.”

The rain was relentless—torrential, hammering the zinc roof like a thousand tiny fists.

At 8:42 p.m., the power blinked once, twice… then vanished. The house plunged into darkness. Outside, floodwaters had already begun to creep up the...

What the Pros Know (That Most People Don’t)

Let’s cut to the chase:
The idea that solar energy is “too expensive” is one of the most stubborn—and outdated—myths out there. And yet, it still stops a lot of smart people from taking a serious look at going solar.

If you’ve heard this bef...

🌫️ “So... You Just Bought a Really Expensive Roof Ornament?”

That was the first thing Haruto's neighbor said when he walked over.

It was early morning in Daly City, California—the fog capital of the West Coast. Thick grey skies hung over the neighborhood like wet wool. You couldn’t se...